People Love the Idea of Health And Wellness Mobile Apps… But We’re Not Actually Using Them Yet

November 6, 2013

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With the amount of money being spent on health care in America — and our general enthusiasm for all things mobile — you’d think there would be a huge and successful market for mobile apps that empower consumers to take control of their health and wellness.

But according to a report by the IMS Institute for Healthcare Informatics, of the 40,000+ health care apps now available for download on the U.S. Apple App Store, over 50% of them get downloaded fewer than 500 times.

The report is based on an analysis of these apps and an assessment of the potential value they provide at various stages of a patient’s journey to better health. The study was conducted in June 2013.

So what’s the problem?

According to the IMS report, the following issues are holding us back.

1. There are just too many apps!

Forty thousand apps are available on the App Store alone — with reports of at least another 60,000 available from other sources. Seriously? How can we possibly sort through them and decide which ones might meet our needs… let alone which ones are any good.

The sheer number of apps available suggests that app developers are well aware that if they can strike the right chord with consumers, the potential rewards are great. But so far, few seem to have found that magic formula.

Maybe developers should try asking consumers what we want. And perhaps they should also do a better job working with health care providers to determine what we need.

The payday developers are seeking — and the results consumers and their health care providers are looking for — might very well lie at that intersection.

2. For all of the health apps out there, just 54% have a legitimate health-related function, and therefore have the potential to help us stay healthy or manage existing conditions.

Of the 43,689 apps identified as falling into either the “health and fitness” or “medical” categories in the IMS study, 20,007 were excluded early on from additional analysis because they were not really related to health care. According to the study, examples of those include apps related to beauty or fashion or “apps that use gimmicks with no real health benefits.”

Of the remaining 23,682 apps, 16,275 were for consumers and 7,407 were for health care professionals. Of those for consumers, the majority focus on diet and exercise.

The analysis further showed that two-thirds of the apps available for consumers simply provide information. Smaller subsets give instructions, capture data entered by consumers or have an alert/reminder feature.

In other words, the majority of apps for consumers simply move general information from websites and/or printed materials to our mobile phones — and do little else.

3. We have no way to tell the good apps from the bad apps.

The report notes that another issue is that consumers have few options for guidance on the quality of the various apps available. While physicians see the potential benefits of these, they are wary of recommending them to their patients. They too need information about which ones are helpful and which ones aren’t.

With so many apps available, it’s a sure bet that many, many of them are not very good. The report quotes Dr. Israel Green-Hopkins of Boston Children’s Hospital, saying “…40,000 apps within any store is the definition of poor design, because you know that 90% of them are terrible designs.”

Other reports show that some doctors have recommended apps as helpful tools for their patients – to track pollen counts in allergy season, brush teeth for the recommended amount of time or resist urges when quitting smoking. But physicians warn that these apps are supplements and not replacements for in-office care, with most of their benefit coming from encouraging good behavior, not actually improving health.

For the apps evaluated in this study, the App Stores’s popularity rankings do provide one small measure, but it is ultimately insufficient.

4. The vast majority of these apps are completely disconnected from the rest of our health care providers and systems.

The report notes that over time, health care apps will mature from being self-selected by consumers or physician-recommended on an ad hoc basis to being used systematically in health care delivery as an integrated component of our system. But they are not there yet.

What’s working now

Still, amidst this mass of underperforming apps, it is interesting to note that just five of the 40,000+ apps in the App Store make up a whopping 15% of all downloads.

One of these, Calorie Counter by MyFitnessPal, was the second most popular app in the App Store at the time this analysis was conducted and is the most popular free calorie counter and fitness tracker on Google Play. What does it do? And why is it breaking through?

Positive reviews of the app suggest that its primary strength is its community aspect, which allows users to share their progress, weight-loss goals and calorie counts with friends via social media channels like Facebook and Twitter.

While this might not be appealing to everyone, it has been a powerful differentiator in a sea of competitors. An attractive and intuitive interface also allows it to stand out from the crowd.

Despite these distinctions, the Calorie Counter app simply counts calories and nothing more! And counting calories alone has not been proven to improve overall health.

Bottom line, developers need to build better apps and consumers need better ways to find the good ones.

And the health care community needs to fully embrace mobile apps and integrate them into our health care system — empowering consumers to take charge of their own health.

In the meantime, if you’re using apps to get fit, it’s all about finding what works for you – whether it’s tweeting your latest weight loss milestone or tracking your speed on your morning jog.

[Photo Credit: Jason Howie on Flickr via Creative Commons 2.0]

6 Responses to “People Love the Idea of Health And Wellness Mobile Apps… But We’re Not Actually Using Them Yet”

  1. It would definitely be helpful if they had more specialized categories to ward off those that do not necessarily fit in the Health section. That would help in weeding through and finding apps that specifically meet the user’s needs. Since our apps are specific to one dental office, those patients know that it will be useful to their specific needs within the practice.

  2. […] People Love the Idea of Health and Wellness Mobile Apps But We’re Not Actually Using Them Yet […]

  3. […] though, there is a disconnect between intention and execution. We wrote in this blog back in November about wellness apps and how, despite the numbers of apps available, consumers are not using them. […]

  4. […] though, there is a disconnect between intention and execution. We wrote in this blog back in November about wellness apps and how, despite the numbers of apps available, consumers are not using them. […]

  5. […] to have to stay fun while getting a whole lot more functional. As we wrote in our previous posts on fitness apps and the challenge of pinning down ROI for wellness programs, there are still many obstacles to […]

  6. […] to have to stay fun while getting a whole lot more functional. As we wrote in our previous posts on fitness apps and the challenge of pinning down ROI for wellness programs, there are still many obstacles to […]

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