Willis Towers Watson introduces new segment and brand names for its benefits delivery and administration solutions

On November 16, 2017 Wills Towers Watson (NASDAQ: WLTW), announced that is has renamed one of its Exchange Solutions as Benefits Delivery and Administration (BDA). The company also said that it has introduced Via Benefits ^TM, a new consumer-facing brand name for some of the solutions within BDA, previously captured under OneExchange^® and Acclaris.

“Our benefits delivery and administration solutions have continually evolved to address the challenges that employers face within the ever-changing benefits landscape,” said Gene Wickes, head of Benefits Delivery and Administration, Willis Towers Watson. “This new segment name and brand better reflect our current product suite and strategy, and we believe they more accurately capture the spirit and reality of our vision, how clients think about their benefits strategies, and how we currently bring our solutions to market. Our mission is to help our clients unlock the value of their benefits programs with strategies and solutions that empower people to maximize the value of their benefits dollars in this evolving marketspace.”

The BDA segment combines the company’s leading administration, benefits accounts and marketplace (often called exchange) offerings for North American employers and plan sponsors. The company delivers a range of integrated benefits delivery solutions designed to meet employers’ unique needs wherever they are in their benefits strategy lifecycle.

The Via Benefits name signifies a journey toward finding a personalized portfolio of insurance coverages to meet the diverse needs of participants.

Read the entire press release here.